Baby Boomers 1946-1964
The Baby Boomers are the generation that was born following World War II, generally from 1946 to 1964, and represent approximately 76 million births. They are the first generation to grow up with the television, shows that included The Brady Bunch, Gilligan's Island, The Twilight Zone, The Ed Sullivan Show, and Happy Days. They experienced the Cold War, Cuban Missile Crisis, assignation of JFK and Martin Luther King, political unrest, walk on the moon, Vietnam War, anti-war protests, civil rights movement, women’s movement, and Woodstock. Boomers have been described as the wealthiest, most active, and most physically fit generation up to their time and generally expected the world to improve over the decades. They are also the generation that received peak levels of income; therefore, they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products. The age wave theory suggests an economic slowdown when the boomers start retiring beginning in 2007 and will result in an aging U.S. workforce. It‘s estimated that by 2020, 25% of employees will be at least 55 years old. Due to this rapid rate of retirement for a large portion of our society, there has been a growing dialogue on how to manage retirement, aging, and end of life issues for Baby Boomers. We welcome these conversations.